The OTT Advertising Guide 2021 is a comprehensive industry guide to the state of OTT advertising in Europe. The guide lays out the key challenges holding back the growth of OTT advertising, as well as the opportunities for growth.
Featured in this year's guide:
OTT LANDSCAPE MAPS FOR EUROPEAN MARKETS
The guide contains industry landscape maps for four European markets; the UK, France, Germany and Spain; highlighting the key players in OTT advertising in each market.
DEEP DIVES ON OTT'S KEY TOPICS
Topics covered in this year's guide include header bidding in OTT advertising, advertising during a recession, and child-safe advertising in CTV environments.
INTERVIEWS WITH INDUSTRY LEADERS
The OTT guide features interviews and insight from industry leaders including Laura Molen, president of NBCUniversal Media, Lara Izlan, director of advanced advertising and analytics at ITV, and Maria Gräfin von Scheel-Plessen, global head of media at Montblanc.
A GUIDE TO EMERGING IDENTITY SOLUTIONS
As the industry scrambles to create identity solutions which work in the post-cookie world, our guide clearly highlights and categorises the companies lining up to help fix advertising's identity crisis.