Featured in this year's guide:
LANDSCAPE MAP FOR GAMING & ADVERTISING
The guide contains an industry map covering the gaming and advertising market across Europe and the US. The map highlights all of the key players across publishing, agencies, and monetisation.
A GUIDE TO MARKETING IN THE METAVERSE
'Metaverse' has been one of the biggest buzzwords in media and advertising over the past year. The guide explores how the metaverse is shaping up, and what advertising opportunities in the metaverse actually look like.
NEW OPPORTUNITIES FOR ADVERTISERS
Gaming can be intimidating for brands new to the space. The guide outlines the best ways for brands to start investing, for those not ready to spend thousands on big esports activations, as well as which formats are working best for buyers.
HOW IDFA IS IMPACTING MONETISATION
One of the biggest challenges in the mobile space over the past year has been Apple's new restrictions on its advertising identifier. The guide maps out how mobile gaming monetisation is adapting to this change.