FUTURE OF IDENTITY GUIDE 2022
The Future of Identity Guide 2022 is designed to help brands, agencies, publisher, broadcasters, and ad tech companies understand and prepare for the post-cookie world. The guide explores which identity solutions are proving their worth, where progress still needs to be made, and what will be the impact of further industry-wide changes in the year ahead.
Featured in this year's guide:
MAKING SENSE OF THE IDENTITY LANDSCAPE
The guide features both articles and a landscape map explaining the various types of solutions that are emerging, as well as explanation of how these different solutions fit together.
BUY-SIDE AND SELL-SIDE ANALYSIS
Interviews with major players on the buy-side and sell-side reveal which solutions they're leaning on, and how they expect upcoming changes to impact their businesses.
IDENTITY IN THE CTV WORLD
This year’s guide features analysis of the role of connected TV device identifiers, as well as broader coverage of how identity issues translate across to CTV advertising.
A GUIDE TO THE ROLE OF CLEAN ROOMS
Clean rooms have carved out their own unique space in post-cookie conversations, and this year's guide examines what we can learn from clean rooms' early adopters.
GUIDE PARTNERS
