The comprehensive industry guide to the CTV and video measurement landscape in Europe. The guide lays out how measurement has evolved over the past year, and explored emerging trends in media measurement.
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The guide contains a guide to TV and video measurement in Europe, laying out all the major players and where they fit into the overall measurement ecosystem.
Areas covered in this year’s guide include the development and deployment of alternative currencies, the resurgence of econometrics and multi-touch attribution, and the growing interest in attention metrics.
This year’s guide features interviews and insight from leaders including Simon Thomas, Global Director of Audiences Research at GroupM; Katie Hartley, Managing Director of Product & Innovation at Dentsu UK&I; and Adam Wright, Head of Digital at Beiersdorf.