The CTV Advertising Guide 2022 is the comprehensive industry guide to the state of CTV advertising in Europe. The guide lays out how publishers and advertisers can get the most out of CTV, and how to navigate the rapidly evolving space.
Featured in this year's guide:
CTV LANDSCAPE MAPS FOR EUROPEAN MARKETS
The guide contains our industry landscape maps, updated this year to cover five European markets: the UK, France, Germany, Spain, and Italy. These maps highlight the key players in CTV advertising in each market.
DEEP DIVES ON CTV'S KEY TOPICS
Areas covered in this year’s guide include the development and deployment of programmatic technology in CTV, how data and identity work in CTV environments, and the growth of short-form content on CTV.
INTERVIEWS WITH INDUSTRY LEADERS
This year’s guide features interviews and insight from leaders including Dan Fahy, SVP of Streaming at ViacomCBS UK; Malin Hӓger, Sales Director at TV4, and Christian Gladwell, CEO at M&C Saatchi Performance.
CTV JARGON BUSTER
Complex terminology and an abundance of acronyms are common complaints about CTV advertising - and this year’s guide includes a jargon buster to help you understand commonly used phrases and acronyms.