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The CTV Advertising Guide Europe 2025
VideoWeek's CTV Advertising Guide Europe explores the current state of the European CTV ad market. The guide provides on overview of how the market is developing, and gives buy-side and sell-side insights on the major challenges and opportunities in CTV advertising.
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Featured in this year's guide
A Landscape map for CTV advertising in Europe
The guide includes updated industry landscape maps for the UK, France, Germany, Spain, and Italy highlighting the major players in CTV advertising in these markets including CTV apps, programmatic platforms, measurement companies, and buy-side players.
Broadcaster approaches to CTV
A big focus of this year's guide is how broadcasters born in the linear world are adapting to CTV, looking at how they're adopting programmatic tools, and whether they should take streaming-first approaches.
New opportunities for advertisers
CTV advertising offers a host of opportunities beyond in-stream ads. Features in this year's guide explore the value of home screen and CTV native formats, asking how advertisers can get the most out of their CTV buys.
Interviews with industry leaders
This year's guide includes an interview with Disney's European ads chief Deborah Armstrong, as well as insights from Vodafone's Daniel Mogridge, Channel 4's Alex Wright, NBCU's Pippa Scaife, and Sky Media's Graeme Hutcheson.
