The comprehensive industry guide to the state of CTV advertising in Europe. The guide lays out how publishers and advertisers can get the most out of CTV, and how to navigate the rapidly evolving space.
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The guide contains our industry landscape maps, updated this year to cover new entrants and expansions across the UK, France, Germany, Spain, and Italy. These maps highlight the key players in CTV advertising in each market.
Areas covered in this year’s guide include the development and deployment of programmatic technology in CTV, how to grow streaming revenues, and the impact of the cost of living crisis.
This year’s guide features interviews and insight from leaders including Tasillo Raesig, CEO of Joyn; Maria von Scheel-Plessen, Director EMEA at Gucci; and Ana Camara, Senior Director of Global Programmatic Investment at GroupM.